Would you like our second best idea?
Of course, you can’t just show one idea, it’s over confident and arrogant, but presenting as many ideas as you can is not a necessarily a good strategy either.
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The Creative View 02
We asked Amber Bates, Head of Marketing at Canada Life investments about our ongoing work together on their brand evolution, now featured on our new website.
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The Creative View 01
As part of 'The Creative View', conversation our newly created series of interviews and articles around the subject of design and marketing coincides with the launch of our refreshed website…
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Brand a–wear
Someone very helpful said to me recently that a brand is your jacket and I agreed. In this case it was a cycling jersey…
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Which brands are you loyal to?
All my life, my father told me stories of his adventures during an Antler luggage campaign he worked on in the 1960s... and how he met my mother because of it. So whilst researching in prepa…
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When good design goes unnoticed
Lufthansa have recently introduced a new logo, identity and livery, designed in-house in collaboration with Munich-based Martin et Karczinski. The visual identity has moved towards the more …
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