Castello photography & visual identity guidelines
The visual identity was created for all below the line communications across the full range of cheeses. The photography style brings out the characteristics of the individual cheeses with the use of various complimentary ingredients and objects, for example, Castello Blue has a balanced flavour and is complimented with figs and walnuts. The style and personality of the cheese was expressed further by placing an appropriate picture frame around the key visual.
Agency
Bulletproof
Role – Senior Designer
Worked as the lead designer, creating photoshop
visuals, design and layout.
